2024 was a year for the books!

As the year winds down, we’re taking a moment to look back on all the milestones we’ve hit together. It was a pivotal year with some serious highlights – from sharing deep insights on entrepreneurship and the state of small business to in-depth interviews on Gusto’s growth and success to introducing the world to Gus. We’re excited for the road ahead in 2025.

66

new media relationships were established, which resulted in 28 pieces of top-tier coverage.

22

pieces of high-quality influencer content from five stellar influencers yielding over 686k impressions.

8

tier-one events activated. 

Greatest Hits

Gusto CEO Wants To Help Small Business Owners 'Wear Less Hats'

Gusto’s Nich Tremper Talks Disabled Entrepreneur Report In Exclusive Interview

Gusto: Rise of Embedded Fintech to Drive Differentiation

Gusto Introduces ‘Gus’ AI Assistant For Small Businesses

Retail stores that collect tips rose 70% over the last five years

Small businesses have dropped healthcare coverage over the last three decades

Women lead nearly half of businesses started by Hispanic, Latino entrepreneurs

Immigrant-Owned Businesses Flourished in 2023

Why Gusto has stayed focused on serving small businesses